How did I end up in marketing?
I lived in South Korea, a country with wicked fast and very affordable Internet connections. I started a blog about my life abroad 2006: ExpatJane.
I started this blog and had to market it. I did so successfully. My blog led to an offer to write a newspaper column for the Korea Herald, the largest English-language daily paper in South Korea. That column covered fashion, celebrities and notable people visiting Seoul.
The urge to communicate is a basic human need; we just have some new ways to do it. Social media evolves quickly. In 2009 that was a market that I knew a bit about, and that’s when I started my business. My focus was helping small- to medium-sized businesses with their online presence including social media, blogs, podcasts, and paid ads. Along the way, I’ve learned about the wider topic of marketing. I hope the serendipity will continue because the hard work will!
Professional Experience
You can find me on LinkedIn here and portfolio here. I’m currently looking for a new full-time events/field marketing or community management role. Previous to this, I was in a short-term contract* at Salesforce as a Program Manager working with the Salesforce Developer Community.
I’ve organized SFTech4Good since 2011. SFTech4Good is a Meetup group sponsored by TechSoup.org. We’re the largest NetSquared group in the bunch and proud of it! We meet regularly to learn and talk about how technology is being used to further social good. I’m also recognized by my peers as one of the best community managers out there.
I’m also founder of Organic Social Media. My company provides social media, community management, and blogging services. However, now I’ve cut back on my practice to focus on my full-time work. If you need help, I’ll gladly refer you to folks who can help.
Education
I earned my master’s in international studies from Ewha Womans University in Seoul, South Korea; earned my J.D. from University of California, Hastings College of the Law; and earned my B.A. in English and philosophy at UCLA.
Interests
I love travel, museums, technology, and good food.
*covered for someone who was out on maternity leave
